Superarchitettura is an idea or plan that guides how something is created. It was first shown in a 1966 exhibition called Superarchitettura, held at Jolly2, an art gallery in Pistoia, Italy.

According to the Radical Manifesto, "Superarchitettura is the architecture of extreme production, extreme consumption, extreme encouragement to consume, the supermarket, the superman, super gas."

Superarchitettura represents moving past centuries of traditional art ideas. It replaces older artistic methods with new, innovative art movements from the 1960s, known as "neo avant-gardes."

The Superarchitettura movement mixed the creativity of Pop Art with the methods of mass production, as described by Mackintosh's ideas and beliefs.

Archizoom and Superstudio

The Superarchitettura idea, part of the Radical Design movement, split into two main groups after it began. One group was led by Archizoom Associati, and the other by Superstudio. Both groups participated in an exhibition, which became an important event in Italian Radical Design.

The first group, which included independent architects and designers like Andrea Branzi, Gilberto Corretti, Paolo Deganello, Massimo Morozzi, Dario Bartolini, and Lucia Bartolini, believed that to move away from tradition, people should break away from old rules and celebrate kitsch as a way to challenge ideas about beauty and beliefs.

The second group, which included Adolfo Natalini, Cristiano Toraldo di Francia, Piero Frassinelli, Alessandro Magris, and Roberto Magris, believed that to move away from tradition, a new kind of architecture should be created. This architecture would reject the rules set by manufacturing and focus instead on symbolic and imaginative ideas that fit well with the natural environment in terms of beliefs.

Anti-Design as the Sinthesis

These two ideas about Radical Design can be seen as Socrates' "Thesis" and "Antithesis." Combining these led to a unique "Synthesis." This approach is called the Anti-Design framework, which came from this debate. Archizoom is now seen as the group that started Anti-Design. They questioned the usual roles and purposes of design and architecture.